Tuesday, August 9, 2011

Journalism 101 fail

[AJC] Gov. Nathan Deal surprised an Atlanta charter school Monday with a big boost to its bank account – $1 million in Race to the Top money.
Students and staff at Charles R. Drew Charter School greeted news of the award with applause and cheers on the first morning of classes.
...Also picked to receive a $1 million grant was the KIPP Teacher Fellows Program, a teacher induction program that will train Georgia State University and Mercer University education graduates and deploy them to the most needy metro Atlanta school systems, the governor's office said.
When did it become journalistic habit to put the lede in the second paragraph? I'm seeing that far too many times to be a coincidence. Some editor is telling the reporter to put it there. Why? To keep the reader's eyeballs on that story for five seconds longer?

LATER: I get it now. It's a response to the popularity of RSS feeds. Site visits and click-throughs are the common currency of the web. It doesn't matter to the content provider how many readers follow the RSS feed if they don't click through to the site itself. And they won't do that if all the information they need is actually in the first sentence, where it belongs.

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