Open communications

The Wejr Board | Your School Needs a Facebook Page
Things have gone extremely well with our Facebook Page – parents love it. We have grandparents and other relatives, former students, and community members (businesses, reporters, etc) that “Like” the page and therefore get constant updates on their Facebook Page. It is THE best way to showcase the great things that are happening at our school.

I suppose that depends on the school community's comfort level with new media. Still, it's a step worth considering, if the school has someone who will post to it regularly and monitor it for comments that need replies.